Millie healthcare brand.
Mille offers a tailored approach to prenatal, one that goes beyond medical box ticking to include comprehensive support, both emotional and social. Where you work with both a midwife and an OB-GYN.
I worked with Millie to draw up their launch content calendar and pull together their brand strategy and guidelines. Inclusive of SEO strategy.
Hourly.io
Writing guides about employers compensation insurance or tax law can be pretty dry stuff, Which is why I take a great deal of care to make all of my blogs and guides clear and enjoyable to read. My blogs for hourly.io immediately became the best performing on the site because of this approach.
To SEO my blogs I use software called Clearscope which grades your articles according to readability and keyword usage. Usefully, it also shows you where your article sits in the google rankings. I always aim for it to be at the top.
There are lots of great SEO tools out there and I am always up for learning new ones.
Blogs & Advertorial .
My scripted comedy work and previous agency background prepared me well to be an entertaining guest blogger for a number of publications, where I produced byline and advertorial blog posts.
I have written on a number of subjects beauty, healthy, tourism, sometimes with a direct CTA, or the plug would be hidden in the banner/ skyscraper ads. It was important that the audience did not feel they were being advertised to.