Brands — Direct-Conversation

I write for brands. I put the user experience front and centre. I guide your brand narrative so that your big ideas are communicated clearly.

So yes yes, my job is to bring your ideas to life, And for sure I can write that cracking CTA, press ad, magazine column, brochure, or website for you, but unless you have a clear brand strategy none of it will matter.

Any new or growing business will need to define its values and vision. What sets you apart? It may seem old skool BUT we are in the age of corporate responsibility. (One hopes.) So knowing who you are and why you matter is key to your messaging.

So you’ve done that all-important research, you know who you are and what you want to say, but you are not quite sure how to phrase it. I can help you articulate your brand values succinctly and uniquely.

….And I can also do so much more, after a decade in TV and Radio writing rooms. I can add that extra flourish when it comes to the more challenging projects. I can help you find that honest simple and charming language to reach your audience. Give me your brief and I will give you the edge.

Make it stand out.

Recently I was asked to come up with a broad range of online adverts for rewiring Americas next phase launch. The ideas had to be entertaining, thematically varied and represent diverse budgetary options.

You can see the pre-production version of the adverts here

And an endorsement from Spencer Ahrens who currently heads up Facebooks Climate Science Information Center as well as being one of the founding Scientist at Rewiring America,

VO Scripts.

Working for the BFI and the BFI London film festival for many years I was involved in many aspects of content creation, from catalogues and archives right through to communications and digital assets for the film festival itself, below is an advert that I worked on.

Below are more of the brands that I have had the pleasure of shaping and implementing a brand strategy with, inclusive of:

Social media campaigns

Internal communications

Press release

Advertorial and content concepts

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If you would like to know more about my Content work over the years. You can download a CV here.

UX Design.

Blogs & Guides.