Going Live

You’ve spent weeks pushing your dev team and gathering all your content, you’re ready to go live, but then you notice that your content reads like it’s been written by ten different people, well, because it has. Ten authors all with different opinions on the oxford comma or indeed basic grammar, and that’s just the copy side. Your specialist may be a guru in their field but that does not necessarily mean they can write. Or indeed write in a way that puts the user of the tech front and centre. UX writing exists to shape the experience and help the user accomplish their task.

  • Website Overhaul

  • UX Consultancy

  • Copy Editing to TOV guidelines

  • Creating Company TOV guidelines

  • UX Testing

Millie Clinic

Launch consultancy for healthcare startup.

  • Edtiting and shaping initial TOV and brand Guidlines.

  • Consultancy on nomenclature and beta versions of site.

  • SEO Consultancy and set up of software tools.

  • Creation of initial blog post and advice on best SEO practices for google rankings

Screen Shot 2021-02-21 at 11.33.59.png

Modern Health .

UX writing and information architecture.

Modern Health is mental health benefits platform that provides meditations and programmes as well as app-based telehealth and counselling. 

Mental Health and or indeed any medical app will often be used in moments of distress, Therefore the user journey must be crystal clear, Part of that clarity is achieved through open and insightful prose that steer away from sounding patronising or insensitive. You must keep the user's frame of mind at the centre of anything your write.  

My work with modern health was to standardise their brand TOV across their in-app programmes. I adjust not only for their brand voice but also for clarity and logic, often adjusting the clinical language of the experts for tone and ease of use. 

Screen Shot 2021-02-19 at 14.58.57.png

Yoyo Design.

I worked for many years as a content specialist for Yoyo design, helping conceptualise pitches, producing SEO content for blogs, articles website copy and social media posts, all adhering to TOV & brand guidelines. Yoyo are award-winning leaders in the not-for-profit and charity sectors. Campaigns of note include RNLI, Team GB, England Athletics, Young Minds and Amnesty International. 

However, my favourite project was when they trusted me with their brand overhaul and complete site retool.   

Next

Brands